limitless.

room 01 · work

an inclusive mascara

a flat-top body so it can be gripped and opened with arthritic hands, and an embossed mark so a blind user can find the front by touch. sketched, modelled in clay, taken to cad, then 3d-printed and tested until the form held.

brief: beauty packaging nobody is excluded from
constraint: limited grip strength, and no sight
decision: flatten the top: stability over convention
made: clay · plasticine · cad · 3d print

Ideation sheet, silhouettes explored in line

01 · drawnevery silhouette the tube could have been. narrowed one wall thickness at a time, until the flat top held

Blue plasticine forms laid out in a grid, many variations — 03 · claymodelled by hand first. plasticine, one form per idea, before a single line of cad

Selected plasticine forms in a row — the ones that survived the hand test

Plasticine studies on the bench — studies, still soft

3D prints standing in front of the CAD screen — 04 · cad, printedthe screen, answered in plastic

Clay and printed prototypes lined up as iterations — iterations, side by side

beauty packaging nobody is excluded from.

Technical drawing of the final tube, wand and applicator — 05 · resolvedthe tube, the wand, the mark. embossed so it can be found by touch

Limitless mascara on its stand, front view — flat top, so it stands and can be opened one-handed

Limitless mascara on its stand, angled view — the embossed mark, at the front

Limitless scatter, tubes and wands on the ultramarine field

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