LUCID slim can with condensation
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room 03 · beverage, after dark

beverage.

four brands, taken to production-ready

a limited edition trio, each variant keyed to an hour of the night and formulated to match it: the abv climbs, then falls away. drink the hour. be the hour.

11 pm
the lift, citrus + caffeine spritz · 5.5%
2 am
the rush, berry + gin spritz · 6%
5 am
the fade, yuzu + lavender spritz · 4%
LAST CALL range sheet: The Lift, The Rush and The Fade, each with its ingredients and ABV
the range sheet, as designed
LAST CALL hour marks: 11 PM, 2 AM and 5 AM set in gradient type
the hours11 pm. 2 am. 5 am. one mark per hour, each one cooling as the night runs out
LAST CALL cans packed in a red cooler on yellow tile
the trio, packed and photographed for the drop
Deadshot cold brew can
deadshotcold-extracted arabica, 120mg. death before decaf.

beverage, daylight

lights on.

float · lucid°

FLOAT poster, iridescent liquid swirl over the wordmark
floata gentle thc sparkling water. micro-dosed for clarity, ease, and a calm, colorful buzz. sip slow. float easy.
FLOAT can, iridescent swirl wrap
the wrap, carried onto the can
FLOAT can standing, front
standing
FLOAT can tilted, casting a soft shadow
and tipped, mid-float
LUCID slim can with condensation
lucid°clean cognitive energy. yuzu, white tea, 80mg natural caffeine, l-theanine, zero sugar. maximum mental precision.
LUCID can frozen inside a block of ice
held in ice, for the launch image
LUCID can tilted, wet, on a pale surface
the slim format, at rest

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